About Us


Rexel has been in the Australian Electrical Industry for over 100 years, initially as General Electric Company (‘GEC’ with UK origins) and then late last century as Rexel. The combination of Rexel Australia’s long history and experience, as part of an electrical engineering company and now as a member of a worldwide electrical distribution specialist network, uniquely positions Rexel to provide its customers with the latest in a diversified range of products, global purchasing power, stronger strategic supply alliances with international manufacturers and benefits from distribution efficiencies.

With a national network of local businesses including Rexel, John R. Turk, Ideal Electrical and Lear & Smith, we have grown to 127 branches nationwide, providing a geographically convenient network for our customers. By understanding that all business requirements are unique, our experienced staff ensure you receive the right solutions, products and local service you need to succeed.

All our businesses have an additional online presence. Our leading WebStore offers the latest easy to use search and order technology. Search product information and technical data, place an order, raise a quote and obtain full visibility into your activities so you can manage your account anywhere, anytime.

We pride ourselves on providing high quality service and an extensive range of reliable products that meet the highest safety standards. By embracing new technologies, encouraging innovation, searching for new opportunities and pursuing service-rich solutions, Rexel aims to help businesses grow efficiently and profitably in the electrical and sustainable-energy markets.


Rexel globally has been contributing to the development of the trade electrical supplies distribution market worldwide for nearly 50 years. With a pioneering commercial spirit and unwavering goal of operational excellence, Rexel operates in 26 countries with over 1,900 branches, a distribution network of more than 49 businesses and over 26,000 employees worldwide.


Expert in the multichannel distribution for the energy world, Rexel supports its professional customers with sustainable and innovative solutions, wherever they are.


Rexel Australia strives to provide as much value to your business as possible by offering:



  • Optimal Range and Consistent Pricing across the network
  • Leading supplier brands
  • Friendly staff for technical expertise and problem solving
  • Pick up or delivery
  • Shop Anywhere, Buy Anytime – by phone, online and mobile, in any of our branches
  • WebStore for Ecommerce ordering, quoting, invoicing and reporting
  • WebFlow for ordering and approval

  • WebConnect EDI (cXML and OCI) and integration to other systems
  • Convenient App to access WebStore, calculators and branch information
  • Special item sourcing
  • Project, Industrial and End User services (cost, delivery and quality optimisation)
  • Digital library of supplier catalogues
  • Total Cost of Ownership

Service and Brands you can Trust

A Rexel Group Company
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